ActivHeal® Shortlisted for the CIM Marketing Excellence Awards
ActivHeal® Shortlisted for the CIM Marketing Excellence Awards
We are thrilled to have been shortlisted as a finalist for this year’s CIM Marketing Excellence Awards.
It is a testament to the hard work and commitment of our team and the importance of providing free accessible non branded wound care education to all health care professionals at a time when budgets for education have been significantly cut.
ActivHeal® is pleased to announce their selection as a finalist for the Best Education Campaign at the CIM Marketing Excellence Awards.
The 11th annual Marketing Excellence Awards recognises innovation and creativity in the industry. ActivHeal® will compete in the category of Best Education Campaign for the launch of their ActivHeal® Academy, a multi-tiered education platform aimed at clinicians of all levels.
The Chartered Institute of Marketing is the largest professional marketing body in the world with over 30,000 members worldwide. The Marketing Excellence Awards Night takes place on the 2nd April when ActivHeal® hopes to be crowned in the Best Education Campaign category.
The awards will be judged by an esteemed panel of experts, from across brands such as the Financial Times, HSBC, Hello Fresh, Everton Football Club and leading agencies.
Chris Daly, Chief Executive of CIM commented:
“In uncertain times, the UK marketing industry has risen to the challenge to produce high-quality campaigns and significant rewards. For over a decade, our Marketing Excellence Awards have recognised the industry’s achievements and high achievers, but, this year, picking a short list has proved harder than ever.”
“I would like to offer my congratulations to all those who have been short listed; they represent the very best in the UK’s marketing talent.”
MULTI-TIERED EDUCATION PROGRAMME
The ActivHeal® Academy aims to place the focus firmly back on wound care, and the need for a clear strategy as well as access to better education.
A recent survey undertaken by Wound Care Today and the Journal of Community Nursing on behalf of ActivHeal® confirmed that >96% of clinicians said that the provision of education material is important to them.
The ActivHeal® Academy aims to provide its customers with access to FREE wound care training and support with a comprehensive education package benefitting from:
- Nine simplified guides (online and printed copies)
- Five comprehensive wound care modules 500+ pages
- Pocket Guide to Wound Care 6th Edition 150+ pages (online and printed copies)
- Online tests, PDF certificates
- Supports Continuing Professional Development (CPD) and reflective learning
- Mentoring
- Face to face training sessions
The Academy is designed to provide clinicians with transferable skills and can assist with their personal development alongside promoting achievable positive outcomes for patients.
The ActivHeal® Academy presents content in a generic format with no bias towards products, so it remains relevant and focussed. The flexible tiered approach allows clinicians to build their knowledge over time, choosing to take part in a few chosen subjects or the full courses based on their needs or time available.
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